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practice-building tips from margaret gill - founder
- abundant private practices
Each Issue Contains a Powerful Practice Building Tip That You Can Use Right Away!
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in this issue
1. Welcome Notes from Margaret Gill
2. Create Your "Marketing Train"
3. Upcoming Courses
The 16 Week Full Practice Building System
more
The Attraction Program Teleclass
more
4. Mz Margz Mad 2-4-1 Coaching Offer
Are you struggling to hammer your WHO & WHAT? For many this is their sticking point to success so I'm making it easy for you to get two hours of my time for the price of one. Ask anyone who has taken me up on this offer and they will tell you how two hours tapping my knowledge bank rocketed them toward working with more of their ideal clients. Email me to find out more
5. Subscription Information |
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Alternative Designated Drivers
in Daylesford
Photo Above: I would hate anyone to think I live in a one horse town - but it seems from this shot that I DO!
I was driving up to the main street the other day and noticed this horse patiently waiting outside a local drinking hole. He was still there on the way home so I couldn't resist jumping out and taking a picture to share with you. It all happens in Daylesford! |
welcome notes
Michael is coming to visit! I’m VERY excited this month because I’ve secured Michael Charest (pictured right) to come and teach YOU!
Michael Charest is Founder of Business Growth Solutions, Founder of Coach and Grow R.I.C.H (Rewarded, Inspired, Confident & Happy) and the mastermind behind the system I use to teach you how to grow a successful thriving natural therapy business. Michael is going to be jetting in from the USA in October for a very short visit Downunder.
I want as many of you to experience him as possible so keep an eye on your inbox in the next week because I am releasing a killer early bird special that will knock your socks off! The offer will include a mediation, yoga and business strategy session, on me, in the deal – its got to be good for yah!
I will be hosting his only full day teaching retreat while he is here in Australia. Put Saturday 6 October in your diary right NOW.
Things are changing. As I develop and test all my products the winners were the ones who signed up early. All my prices are going up as most of the bugs have been knocked out of the programs now and I’m redesigning the way you will work with me. This month is the last time you will be able to do the full 16 week practice building system with me live and you have seven days to get it at the old price.
The feature article this month will be looking at the Marketing Train. You can work out if you are an Orient Express or a South Bound Freight Train. The backyard at The Cute House has resembled a train station this month welcoming some new friends and saying a sad goodbye to a very old friend.
R.I.P. Foxy the Rooster he finally met his match this month. Foxy's escapades have featured in my newsletter for quite some years now. After out foxing countless cunning foxes and foiling untold savage plunderers, as head honcho of the hen pen, he even outsmarted a rival rooster and got him overthrown to greener pastures. Sadly this time he didn't stand a chance in a ruthless dawn raid and he was chomped by a vigilant fox. His advanced years let him down as he proved not quite quick enough to get away in his usual Scarlet Pimpernel like style.
With his splendid bright red mane, the best legs in the business and a penchant for crowing all day (except at dawn) his likeness to Tina Turner couldn’t go unmissed. His erratic crowing and constant company are surely missed in the back yard these days.
On a more cheery note I have had a mother kangaroo and her joey (right) in the back yard (and a LOT of roo poo!). It is very rare for roos to come this far up the gully but the drought has meant lean pickings so they have gotten braver and started looking for new grazing spots. They are very tame and didn't seem to mind me getting very close for a photo opportunity & get the chance to say hi to my readers.
I've also been up on the fabulous Gold Coast (it rained the whole time) this month crewing a 2 day Brendan Nichols Entrepreneurs Boot Camp. I have to tell you my head is still spinning with the new information I received. As I digest it all you can be sure I'm going to feed it back out the knowledge bank to you and we shall all benefit.
Be Remarkable  
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Michael is coming to visit
If you click on the photo of Michael and the fabulous Ava (NO Ava's not coming) you can listen to him speak about BGS and you can get a feel for his style. In the video you will see a very quick glimpse of me speaking at our Licensee event in Redondo Beach LA (as you do sweetie darlings) oh and yeah I was in the picture sitting on the beach too! It's gotta be done :)
RIP Foxy Loxy
Roos in the back yard
(any ideas for names)
I took this photo with my new mobile phone
- cool huh! |
CREATE A “MARKETING TRAIN”
Choo Choo, Choo Choo ta Boogie - All Aboard! |
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In order to create a rewarding, profitable and successful natural therapy business you MUST have an effective long-term marketing system in place.
Say goodbye to random, “what you feel like doing today” marketing. And say hello to a well planned, tested and executed system, designed specifically to funnel prospective clients into your Two for One Sessions.
I like to call it building a “Marketing Train.”
And just like a regular train, there are three main components of the Marketing Train: the engine, the cars and the guards van/caboose. Go ahead, draw a train right now. A “picture speaks a thousand words.” Don’t let the simplicity here fool you. This is a powerful metaphor!
So have you drawn your train? Great!
Let’s talk about the different parts of the Marketing Train...
1. THE ENGINE
Would you agree that the engine is the most essential and powerful component of a train?
Well, the same is true in the Marketing Train.
“Engine” marketing activities are the ACTIVE marketing strategies that drive your business forward. Examples of “Engine Activities” are speaking engagements, conducting workshops or teleclasses, forming Strategic Alliances, networking, using direct mail, writing articles, doing a radio interview, sending out a grassroots marketing letter, etc. (If you don't understand some of that terminology it's explained in detail in the *fr*ee* 90 Day Challenge)
In general, active marketing activities are things that enable people to experience you. These are the marketing activities that “work.”
I strongly recommend that you pick 1-3 ACTIVE Engine Activities and focus on doing those over and over again. Consistency and repetition are key! Many therapists try to do too many things and never go “deep” enough for any of them to be really effective.
In addition, if you don’t yet have a full practice, I recommend you spend 60-90% of your time on the 1-3 Engine Activities you choose. The number of new clients you get, for the most part, is directly related to how much you focus on your Engine Activities. Just like the speed of a train is determined by the power of the Engine!
Think about your current marketing activities and pick 1-3 active marketing strategies to focus on. Do them consistently, do them well and allow them to “drive and pull” your business forward!
2. THE CARS
The cars on your train represent passive marketing strategies. Would a bunch of cars on a train track go anywhere without an engine? Of course not! The same is true with passive marketing strategies. They are important, but do little on their own. The challenge for so many of us is that we often really like these! In fact therapists LOVE car activities because it means they don’t have to get in front of people. It also means they aren’t as effective and it means your practice won’t grow as quickly as you desire.
We sometimes spend more time working on passive marketing than the crucial active strategies. That is because they are typically “safer” and
don’t require that we go out, be bold and take real action! Passive marketing are things like designing a logo, building a website, creating brochures, creating clever business cards, using an email signature. These things in and of themselves don’t bring you business. It is what you do with them (the active stuff!) that makes the passive work!
Even a highly interactive website requires getting people to the site, right? The website is passive and what you do to get them to visit (by sending a letter to your database for example) is active. Passive is important, but
NOT at the risk of being active!
3. THE GUARDS VAN OR CABOOSE
At the end of a train you find a guards van/caboose. So on the Marketing Train your guards van/caboose activities are the things you do so people don’t “fall off” your train.
Often called “keep in touch” strategies or relationship marketing, guards van/caboose activities are things like having an ezine, sending quarterly newsletters or simply making phone calls to previous clients.
Having an electronic newsletter can be one of the best guards van/caboose strategies, especially when combined with other follow-up as needed.
Your goal should be to funnel as many people as possible to your newsletter list. This is ridiculously important. Quite simply, the person with the biggest database wins! The more people you have on your newsletter list, the bigger your practice will be.
Why? Because you want to SERVE people. Every month you have an opportunity to teach, enlighten, share knowledge, and give value through your free newsletter. The more you give, the more you will receive. Many times, people need to hear from you 5-10 times before they buy. Having a newsletter gives you the opportunity to communicate in a non-threatening, giving, loving way. And as long as you follow the 80/20 rule (if 80% of the newsletter provides value, the other 20% can promote your business) you’ll do great!
So, start building your database! Shoot for 80% of the people you reach actively and passively to register for your newsletter. If they do not
become a client right away, there is a good likelihood they may later, especially if you have served them for a while with your newsletter!
Building YOUR Marketing Train
I love the concept of the Marketing train and hope that this simple, yet powerful metaphor, will help you build a long-term marketing system. Remember, if your Marketing Train is moving forward (i.e.: you are focusing on ACTIVE marketing strategies) you will get clients. Want more clients? Spend more time focusing on your Engine Activities. Do them again and again. Get better at them! The speed of your Marketing Train determines the number of new clients you attract. Then it becomes a simple numbers game. Want more clients? Speed up your Marketing Train!
THANKS for reading and keep on chugging!
(The Marketing Train forms part of the 16 Week Full Practice Building System)
3. Courses Starting in July 07
The 16 Week Full Practice Building Teleclass Series
This is the 16 week Full Practice Building System that will get you clear on where your practice is going and then tell you how to get out there and market for success.
This is the last chance you will have to do this course live. Because I'm getting busier, I'm changing the way you will experience me so if you like the interactive classes, then this is your last chance to participate. more details
When Does It Start?
- Monday 23 July 2007 8pm Melbourne Time (AEDT) for 8 weeks
- The second 8 week module will commence on 16 October 2007
- It's interactive and on the phone - you can do it in your pj's!
Atlanta Camilleri
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When I started the 16 week Full Practice Building Teleclass with Margz I was lacking direction with my new coaching and counselling business. I found that her weekly class provided me with accountability and focus. I now feel confident in my abilities. With the support of the class I set my goals high and reached beyond my dreams. Margz support and encouragement kept me on track. I felt she really understood where I was coming from with my business and her advice was invaluable.
Many Thanks
Atlanta Camilleri -
Recovery Coach International - Sydney
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How Much Does it Cost?
The new price is $399 but in a spurt of mz margz madness I'm going to give it to you for the old price of $299 but only until the 11th July then it goes up $50 per week until we start.
So if you sign up between now and the 8th of July you only pay $299 for 16 weeks. BARGAIN!
If you miss that deadline, from the 10th July to the 16th July it will be $349 and then it's $399 until we start! Best be in quick to get the bargain! Follow this link to get more information
Caitlyn Wilson
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“Before I found the Abundant Private Practice 16 Week Full Practice Building System I was contemplating giving up on my natural therapy business and going back to the rat race. I had become uninspired and frustrated by the fact that in 5 years my business had not really progressed very far at all. I signed on to the 16 Week Full Practice Building System and feel it’s the best investment I have ever made in building my business and, more importantly, myself as a practitioner. Take my advice – you may be a great practitioner but hopeless at marketing yourself. Don’t waste any more time and start building your business today.”
Caitlyn Wilson - Kinesiologist - Melbourne
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How Do You Register?
It's Click and Easy - Log on to my website to pay with Paypal or Email me if you prefer a different forma of payment info@margaretgill.com
THE ATTRACTION PROGRAM
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When is it Commencing
Saturday 4 August 2007
- 10am Melbourne/Sydney time
- 8am Perth time
- Noon NZ time
- Friday 8pm New York EST
- Friday 6pm Mountain Time
- Friday 5pm Pacific Time
click here for more details
Early bird discount of $50 applies if registered and paid by 22 July 07 |
If someone said they could give you 28 ways you could make yourself irresistibly attractive in life and business in six short weeks, you'd probably start looking for the catch or the trick up the sleeve, right?
If someone offered it at a knock down price you'd be even more suspicious - yeah?
Well there are no tricks up the sleeve with this offer - its a killer early bird special where everyone wins! click here for more details
4. Mz Margz Mad 2-4-1 Offer
Are you struggling to hammer your WHO & WHAT?
For many this is their sticking point to success
So I'm making it easy for you to get two hours of my time for the price of one. Ask anyone who has taken me up on this offer and they will tell you how two hours tapping my knowledge bank resulted in them working with more of their ideal clients.
"Working with Margaret has given me back control of my business life. I felt quite lost with how to build up my business. Through having weekly sessions with Margaret, I realised that I had been giving my business a lot of energy in marketing, but it was all mental energy - not physical. Margaret gave me direction, her knowledge, and in turn, greater confidence to break through my limiting thought patterns and expand my business."
Jennifer Webb -Kinesiologist - Melbourne
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If you are ready to truly get your practice where you want to be and are frustrated trying to do it on your own - then why not invest in a business development coach who gets results.
Email me NOW to secure your place!
info@margaretgill.com
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